FOR IMMEDIATE RELEASE
Dick's Sporting Goods National Runners'
Month launches nationalrunnersmonth.com and social media community
Pittsburgh, Pa., April 22, 2010 -- Dick's Sporting
Goods National Runners' Month today announced the launch of its website, www.nationalrunnersmonth.com,
which will serve as the online hub of information, discounts, and social media
for the company's major running initiative scheduled for May.
Visitors to the new website's homepage
are greeted by a large interactive "World of Running" map powered by
Twackle.com and Twitter that shows, in real time, tweets about running from
runners throughout the United States as well as locations of Dick’s Sporting
Goods stores and National Runners’ Month races. The site will also feature expert tips and
insight from National Runners’ Month ambassadors Dean Karnazes and Bart Yasso.
Other key website features include the
following:
News
and information about Dick's Sporting Goods National Runners' Month activities
and events
Information
about the company’s latest “Running Deal of the Week" for products and
discounts available at Dick's Sporting Goods stores nationwide
Links
to Dick's Sporting Goods National Runners' Month Twitter and Facebook
communities
Links
to information on how to join Dick's Sporting Goods National Runners' Month and
TeamFox
in the race to find a cure for Parkinson's disease
A
GummyJungle Widget for easy navigation across all web and social media
platforms for Dick's Sporting Goods National Runners' Month
Nationalrunnersmonth.com also links to
the Dick's Sporting Goods National Runners' Month photo contest held on Dick's
Sporting Goods' Facebook fan page.
Visitors clicking through to the company's Facebook fan page can upload
or tag their favorite running photo from now through June to enter the weekly
photo contest. Each week, a winner will
be selected and awarded a gift card and have their winning photo featured on
the Dick's Sporting Goods National Runners' Month GummyJungle widget.
"Nationalrunnersmonth.com is a fun
and interactive site for runners joining us in celebrating their favorite
sport," said Jeff Hennion, executive vice president and chief marketing
officer, Dick's Sporting Goods.
About Dick's
Sporting Goods National Runners' Month
May is Dick's
Sporting Goods National Runners' Month, an initiative to promote running and
highlight the retailer's deep commitment to serving runners. Dick's Sporting Goods National Runners' Month
includes major event sponsorship, Web, social media, mobile marketing, store
promotions, and other activities aimed at helping runners enjoy their
sport. The official Dick's Sporting
Goods National Runners' Month Event Calendar includes the following ten races:
Alexandria Running Festival,
Washington, D.C., May 2
Dick's Sporting Goods Pittsburgh
Marathon, Pittsburgh, Pennsylvania, May 2
Chuy's Hot to
Trot 5K, Austin, Texas, May 8
Palos Verdes Marathon, Los
Angeles, California, May 15
Strawberry Festival, San
Diego, California, May 30
Brentwood 10K,
Los Angeles, California, May 30
Stillwater Marathon,
Stillwater, Minnesota, May 30
Ridge Run 10K,
Chicago, Illinois, May 31
Dick's Sporting Goods Bolder Boulder,
Boulder, Colorado, May 31
Starlight Run,
Portland, Oregon, June 5
Dick's Sporting
Goods National Runners' Month benefits Team Fox
to raise funds and awareness for Parkinson's disease research.
For more
information, visit www.nationalrunnersmonth.com
About Dick's Sporting Goods, Inc.
Dick's Sporting Goods, Inc. is an
authentic full-line sporting goods retailer offering a broad assortment of
brand name sporting goods equipment, apparel, and footwear in a specialty store
environment. The Company currently operates 419 Dick's Sporting Goods stores in
40 states primarily throughout the eastern half of the U.S. The Company also
owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores
in 31 states, e-commerce websites and catalog operations. www.dickssportinggoods.com
###
Media Contacts
Brock Foreman
Dick's Sporting Goods National Runners'
Month
207-233-7968
brock.foreman@gmail.com
